Architecture49 is committed to providing transparency to outside parties with respect to the compliance of the organization’s electronic communication with Canada’s Anti-Spam Legislation, and its relevant rules and regulations (hereinafter “CASL”).
To that end, the Architecture49 Anti-Spam Commitment is a formal statement of rights and obligations made available to outside parties. It is intended to inform Canadian outside parties of:
- the practices adopted by Architecture49 when electronically communicating with outside parties,
- who they may contact at Architecture49 for any concern pertaining to electronic communications,
- where and how they may unsubscribe to any electronic communications from Architecture49.
This document also includes a series of answers to questions about spam and Architecture49’s practices.
Application and scope
This Anti-Spam Commitment generally applies to any commercial electronic messages (“CEM”) sent by Architecture49 to outside parties and is protected by a range of business procedures, processes and policies to ensure that such communications are done in compliance with CASL. Architecture49, in its electronic communications with Canadian outside parties, has to comply with the rules established by CASL and enforced by the Canadian Radio-television and Telecommunications Commission, the Competition Bureau and the Privacy Commissioner of Canada. CASL regulates all CEM, which are messages that include among their purposes, the encouragement of participation in a commercial activity.
What is Architecture49 doing to comply?
Architecture49 has adopted this Anti-Spam Commitment to provide transparency to outside parties with respect to the compliance of the organization’s electronic communication practices with CASL, as well as undertaken, amongst others, the following initiatives:
Architecture49 CASL compliant consent forms. The consent of outside parties is necessary in order for Architecture49 to send a CEM. This consent typically must be “express”, but in certain circumstances consent can be “implied” and in others, messages are specifically exempt from consent requirements. Architecture49 has modified certain consent forms in order to ensure that the express consent obtained from recipients is in compliance with CASL. You can have your email address removed from Architecture49’s mailing lists at any time, although even if you unsubscribe to receiving CEM from Architecture49, you may still receive electronic messages from Architecture49 which relate to an ongoing business relationship or which are exempt under CASL.
Architecture49 email footers. Architecture49 has modified its email footers to manage CASL’s consent requirements. Under CASL, all CEM sent must include certain prescribed content. For example, Architecture49 must clearly identify Architecture49 as the party sending the CEM, provide a method whereby the recipient can readily contact Architecture49, such as a mailing address and one of (i) a telephone number with active response voicemail, (ii) an email address, or (iii) a web address; and provide a working unsubscribe mechanism. In consequence, CASL compliant email footers have been updated on all email communications (emails and mass mailings) sent from Architecture49, in order to ensure compliance with CASL.
Architecture49 unsubscribe mechanisms. Architecture49 has incorporated unsubscribe mechanisms into all CEMs, in order to manage CASL’s consent requirements. Under CASL, each CEM must provide a working unsubscribe mechanism, which must be processed within a maximum of 10 business days. In consequence, Architecture49 has set up a uniform process in order to ensure that all unsubscribe requests will be complied with. You may at any time unsubscribe from receiving CEMs from Architecture49 by following the process laid out in the electronic message you receive, or by contacting firstname.lastname@example.org. However, even if you unsubscribe to receiving CEM from Architecture49, you may still receive electronic messages from Architecture49 which relate to an ongoing business relationship or which are exempt under CASL.
Why are you receiving a CEM from Architecture49?
Types of CEMs Architecture49 may send you from time to time could include the following:
- CEM sent to Architecture49’s current or potential clients (whether individuals or businesses), by Architecture49’s marketing department, business development or operation team. For example, this may be for prospecting purposes or in order to answer a request for information or an inquiry;
- CEM sent to Architecture49’s current or potential service providers by various Architecture49 business units. For example, Architecture49 may outsource part of its activities to a third party (such as a maintenance company, a translation service provider, etc.) or, Architecture49 HR department may contact potential employees electronically for recruitment purposes.
- CEM sent to Architecture49’s current or potential business partners. For example, Architecture49 has various partnerships with recruitment agencies, strategic partners and preferred partners, etc.
If you have received a CEM from Architecture49 and you believe that you should not have received it, please assess as to whether you have provided consent to receive CEMs from Architecture49, or if an exemption applies.
- Express Consent: You may have provided your express consent through an Architecture49 eCommunication or consent form.
- Implied Consent: Architecture49may infer your implied consent if:
- Architecture49 has an existing business relationship with you and/or your organization, or has a former business relationship with you and/or your organization which terminated less than two years ago (for instance, if you and/or your organization are a former client);
- Architecture49 received an inquiry from you within the last 6 months;
- You disclosed your electronic address to an Architecture49 employee (for example you provided your business card to an Architecture49 employee) or you conspicuously published your electronic address (for example, via a corporate website or in a brochure) and the CEM sent is in connection with your business role and function.
When is an electronic message exempt under CASL?
If you are receiving an electronic communications from Architecture49, it may be a message that is exempt under CASL. This would be the case if the message is one the following:
- you have a personal relationship with the Architecture49 employee who contacted you, meaning that you have previously had a direct, voluntary, two-way communication;
- you have a family relationship with the Architecture49 employee who contacted you;
- the CEM is sent within Architecture49 (between employees of Architecture49);
- the CEM is sent between Architecture49 and another business (including Architecture49’s strategic partners), where there is an ongoing relationship between Architecture49 and this other business;
- the CEM was sent by Architecture49 to you, in order to respond to your request or inquiry; or
- the CEM was sent by Architecture49 to you, in order to enforce a legal right or obligation (for instance, if you have an outstanding debt, or breached a contract that you have with Architecture49 or an obligation toward Architecture49, etc.).
In certain situations, your consent is not required for certain types of messages sent by Architecture49, although you may still unsubscribe from future transmission of similar messages. The type of messages where Architecture49 does not need your consent is an electronic message that:
- is sent once, following a referral by a current Architecture49 client, service provider, business partner or employee who also has a personal or business relationship with you;
- only provides you with a request for a quote or an estimate;
- only facilitates or confirms a transaction;
- only provides safety or security information; or
- only provides information about:
- your ongoing use of Architecture49 services or ongoing purchases;
- an Architecture49 service purchased (including updates and upgrades).
If you have received a message that you believe is a CEM, and you should not have, please forward this email to email@example.com and we will address the situation (within 10 business days).
You may be contacted by an Architecture49 employee via social media, such as LinkedIn, if you are connected on the social network with the Architecture49 employee, or if you have indicated through your preference settings the fact that you are open to receiving messages about new business opportunities or ventures. You may also be contacted if you have conspicuously published your electronic address (for instance, on a social media website), have not indicated that you did not wish to receive CEM, and the CEM sent is in connection with your business role and function.
What do you do if you no longer wish to receive CEM from Architecture49?
At Architecture49, we take the respect of laws very seriously. You may unsubscribe at any time from receiving CEMs, by following the process in the email footer or by contacting firstname.lastname@example.org, and we will remove you from our mailing list within ten (10) business days.
Amendment of this anti-spam commitment
From time to time, Architecture49 will review and update this Anti-Spam Commitment as required to keep current with rules and regulations, new technologies, standards, our business practices and outside parties’ concerns. We will post any Anti-Spam Commitment changes on this page and, if the changes are significant, we will provide a more prominent notice (including, as the case may be, email notification of Anti-Spam Commitment changes).
Questions or concerns about this anti-spam commitment?
Please communicate with our designated CASL Compliance Advisor:
This Anti-Spam Commitment was last updated March 13, 2015
Please note that both the English and French versions of our Anti-Spam Commitment have equal legal value.